DIGITAL STRATEGY • PAID MEDIA
Hey I’m Pete.
With over 8 years experience across agency, creative and business-side environments, I help businesses make smarter marketing decisions and improve performance through paid media, analytics and digital strategy.
WHAT I DO
AREAS OF EXPERTISE
Digital Strategy
Practical digital marketing strategy aligned to business goals, customer behaviour and long-term growth objectives.
Paid Media
Google Ads, Meta and LinkedIn campaign strategy focused on lead generation, efficiency and measurable business outcomes.
Analytics & Tracking
GA4, GTM and conversion tracking implementation to support clearer reporting, better attribution and more informed marketing decisions.
ABOUT ME
EXPERIENCE ACROSS INDUSTRIES
My experience spans agency, creative and business-side environments, giving me a practical understanding of both marketing performance and broader commercial objectives.
I’ve had the opportunity to work across a diverse range of B2B and B2C industries including insurance, healthcare, tourism, education, technology, packaging, home & garden, consumer products and service-based businesses.
I’ve worked across Google Ads, Meta, LinkedIn, Pinterest and multi-channel campaigns, helping businesses improve lead generation, conversion performance and overall marketing clarity.
I enjoy the intersection between data, creativity and business outcomes — particularly helping organisations solve growth challenges through clear strategy, practical digital systems and thoughtful execution.
CONTACT
Whether you’d like to connect, discuss an opportunity or simply say hello, feel free to get in touch.