DIGITAL STRATEGY & PERFORMANCE MARKETING
Hey I’m Pete.
I help businesses attract new customers, understand what’s driving results and make more confident marketing decisions.
MY APPROACH
Strategy Before Tactics
Understand the business, identify the real problem and focus on what will make the biggest difference.
Align Marketing With Business Goals
Make sure your marketing supports your customers, priorities and long-term growth.
Generate More Enquiries & Opportunities
Attract the right customers and turn more interest into enquiries, leads and sales.
Make Better Business Decisions
Turn complex data into practical insights that help you make more confident business decisions.
AREAS OF EXPERTISE
How I Can Help You
Whether you need a marketing review, strategic advice or ongoing campaign management, I can tailor my support to what your business needs.
Google Ads Management
Get your business in front of people actively searching for what you offer with Google Ads campaigns that are continually optimised to maximise enquiries and your return on investment.
Social Media Advertising
Reach the right audience across Meta, LinkedIn and other social platforms with campaigns designed to build awareness, generate enquiries and support long-term business growth.
Analytics & Tracking
Understand what’s driving results with accurate conversion tracking, GA4 reporting and Google Tag Manager implementation, so you can make confident decisions based on real data.
AI Search & Visibility
Help your business become more discoverable across ChatGPT, Google AI and other AI-powered search experiences.
Marketing Reviews
Not sure where to invest next? I’ll review your current marketing, identify what’s working, uncover missed opportunities and recommend where your time and budget will have the biggest impact.
Digital Strategy
Get practical strategic advice to help prioritise your marketing, align it with your business goals and make confident decisions about where to invest next.
ABOUT ME
I Enjoy Solving Business Problems
I started my career in graphic design before moving into paid media, analytics and digital strategy. Along the way, I discovered that what I enjoy most isn’t running campaigns, it’s solving business problems.
Over the past eight years, I’ve worked with organisations across tourism, healthcare, education, insurance, technology, home & garden, consumer products and other service-based industries, helping them improve marketing performance and make more confident business decisions.
Today, I enjoy helping businesses simplify marketing, uncover opportunities and build strategies that deliver growth.
Outside of work, you’ll usually find me spending time with my family, playing guitar, or getting out and enjoying the outdoors.
Get in touch
Whether you’re looking to generate more enquiries, improve marketing performance or simply get a clearer picture of what’s delivering the most value, I’d be happy to have a chat!